Thursday, 28 February 2013

Digital Technology

Software in AS coursework:
  • Tools I used: Colour converting tools (red eye corrector, colour variations) shape tools, contrast, rightness, grid view, layers, cropping tools (marquee/wand tools, lassos). 
  • Photoshop: When using this program I am able to edit images and the page layout in order to create my music magazine. The software allows me to insert text and image by using different and interesting editing skills. I can manipulate the colour scheme I had picked, the contrast, brightness and layout of all the elements  I included in making my music magazine. when producing and editing my magazine I made use of each tool that was included in the Adobe Photoshop software. For example the various cropping tools making my image smaller or bigger and shaping it it a different way to fit on the page. I also played with the magic wand but it didn't look right with the style I was going with but was very straightforward to use which allowed me to crop around the image leaving it with no background making it look effective and professional. But I decided to use the colour effect tools such as colour variations, red eye correctors to give my final image different effective eye catching look to it as it fits my genre of my magazine better. I adjusted the colours to match the overall neutral colour scheme and the brightness tool to give it a hip-hop/rap style. I also improved the quality of my images by removing the red eye on each person to give it a realist look. When it came to the fonts I decided to use I looked on dafont and went through the different styles I could use to fit my genre. I used the font tool to help me manipulate the text within my magazine to appeal to my audience with the layout and the colours used. Including these elements in making my magazines it allowed me to effectively adjust them to my audience and convention. To get the overall look of the genre I was going for the use of colours, layout and the shaping tools really came in useful as these made it easier to see the style of my magazine and made it look very realistic. The photographs themselves could be changed easily by using the brightness, contrasting colours and special effects to give it that overall professional look to the images. These tools can also be used on other elements of the magazine for example the masthead,  as I can manipulate the colours and shadow of the letters to make them stand out more. Using these elements also help me to create the overall look of hip-hop/rap style by matching the layout to the convention rules which helped me clearly layout the contents and elements of the magazine. Using the layer system on photoshop allowed me to keep my work organised and separate in sections that were easy to access and manageable to use. When it came to my double page spread I used the grid view function which allows me to align the content of the page and makes it easier and more accurate to see individual elements on the page by separating the A3 page into two A4 pages.
Weblogs AS & A2:
  • Website I used: www.blogger.com
  • How I used this website: When completing both of my AS and A2 coursework I kept a blog which allowed me to keep all my research and planning materials on. The website I used was www.blogger.com which is a example of an 'web 2.0 technology', this means it is an interactive technology, making it a two-way and combined system which came in very useful as it allows the audience to give feedback through leaving comments on each blog post. This gives other people who have blogs and my teachers and peers to look at my work and give advice on my research and planning ideas. This gives me extra feedback on what iv done well and what needs improvements getting my work to a high grade overall and making decisions earlier on in the process of making my product.
  • What I uploaded: When I was going through the planning stage I uploaded elements to my blog that included music videos off youtube which I enjoyed and thought would work well with my product, giving me ideas as well as presentations to show these expanded ideas to the class and my teachers. The technology I used included Animoto videos, animatic story board, youtube videos, draft videos and my final music video for my A2 coursework.
  • How I created these: The youtube videos I decided to upload onto my blog were done by embedding them onto my blog post but these weren't created by me they were original videos giving me inspiration. The animoto video I created was made on a website called www.animoto.com which was used for both of my pitches in AS and A2 to show to the class my ideas. I embedded these onto my blog. When it came to making this video it involved placing images, text and music into a basic format, which used little skill to make. I used animatic to show my story board, this program allowed me to insert images from my hand drawings that I had taken photos of and place them in a timeline along side the audio file I had chose to be playing in the background. This is more advance than the animoto video but was also very basic to use. Creating drafts and my final music video took much more skill and time. For the making of my video I used final cut pro which was on the mac computers, this program allowed me to insert clips from my filming and cut the down to the exact time and place I want them and in the correct order on the timeline. I was able to lip syncing the clips quite easily but muting and un-muting the clip to find out if I had matched it up with the audio track, this is similar to other technologies iv used through the year and premier elements. However final cut pro was much easier to use and allowed me to make more specific and advanced changes to give my product a professional and realistic look. For example I could edit the look of each shot such as lighting, brightness, toning and contrast. I could also add extra features in-between the shots like fading in and out and lyrics showing on the screen. In my A2 blogging work my skills had improved a lot as I blogged more and got more feedback from teachers and peers.
Hardware AS &A2:
In my AS coursework I started with using a digital camera for taking photographs of my preliminary task that were of a normal standard of quality that I believe could be improved. I then transferred them onto my desktop that allowed me to adjust to the program and learn the basics before starting my coursework  It also allowed me to see the areas I didn't completely understand and need help with. This showed me the things I need to resolve before starting my product as I wanted to be able to use the software easily. It also helped me understand the importance of framing the photographs and other tools on the page that would help me to give a better overall quality to my work. For example using a plain background will make the actors stand out more. I the end I used my friends Iphone as I could adjust the light and brightness on their and could also add effects which was very straight forward and quick to use and it also look very professional and realistic.
In A2 I did take photographs for my ancillary products and used a digital camera this time round. I also used the premier elements 11 to edit my photographs and to lay them out on the page in the right areas. However because I didn't use this technology in the end last year I wasn't to certain on how to use all the tools and it took me a while to get used to it again. I used a few different tools just to make sure the overall images look professional and as realistic as possible. I also used a digital HD camera to film my music video. Every shot I took was saved straight onto the SD care reader which stored all my filming and then I copied them onto the computers hard drive system and my video required a large amount of memory space. When it came to editing my video I used final cut pro, this program allowed me to place clips onto a timeline and lay them on top of the audio. I put all the clips onto the timeline in the right space them spent a considerable amount of time making sure the lip syncing was accurately matched up with the actress, this also helped to match the audio video. I also made sure each clip came in at the right time and the lyrics that came up on the screen matched the audio too. I used other adjustments to within the program, for example the brightness and contrast.

Monday, 25 February 2013

Essay Plan For Using Conventions For Real Media

Using Conventions From Real Media

Task 1:
Conventions of Music Magazines:
General
Music reviews
Album reviews
Information on up coming albums
Live gig reviews
Tour dates
Upcoming tours
Interviews with live bands
Advertisement
Questions
Competitions
What's in next issue
Front cover
Front page
Masthead
Cover-lines
Cover-stories
Principle of thirds
Route of the eye
Pictures and captions
Pull quotes
Hotspots
Sans serif fonts
ISBN
Mostly black and white colours used
Contents page
The title "Contents"
Route of the eye
Principle of thirds
Hotspots
Eye catching colours
Pictures and captions
Mostly sans serif fonts
Page numbers and what's on them pages
Double page spread
Headline
Big picture taking up 1 page
Kicker- article starts with a big first letter
Hotspots
Route of the eye
Principle
Captions
A important question
Pull quote from another article
An important notice
Conventions of Music Videos:
Performance
Narrative
Animation
Pans/tilts
Crane shots
Jump cuts
Close up. e.g on artist, mouth, instruments and props
Split screens
Props, costume, location relevant to music genre
Lip syncing
Male/female
Conventions of Ancillary Products (digipack & advert):
Digipack
Name of the band/ artist
Name of the album
Track listing
Price
Bonus material
Website
Credits
Recording information, producer, where it was recorded and when
Who wrote the songs
Pictures of the band/ artist
Logo
Barcode
DVD logo
Cd logo
Website banner
Colour and style to fit
Unfolds
Cardboard sleeve
Advert
DVD or Cd
Booklet
DVD/ Cd case
Magazine advert
Name of the band/ artist
Name of the album
Website
Reviews
Picture of the band/ artist/ album cover
Logo
Task 2:
Music Magazine:
Costume, props
Positioning of artists in photograph
Layout of each page
The colour scheme (neutral)
Language
Sentence structure
Masthead/ titles
Music Video:
Positioning of artists in Photograph
Camera angles
Costume, props
Refers to other music videos
Colour scheme used
Lighting
Social identity

Ancillary Texts:
Costume, props
Layout
Colour scheme
Quotes
Masthead/ titles
Artist position in photograph
Task 3:
Music Magazine:
When it came to my music magazines I used the postmodern styles such as bricolage as I took poses from the band I was basing my magazine around which was Rizzle Kicks and I also copied the type of clothing they wore and incorporated into my magazine styling. I also used intertextuality in my magazine as I looked at other articles of the same genre to mine and added in the same information as this would get my readers attention as they would recognise the language and subjects that are being shown in the magazine, for example I used phases and sentence structure that this sort of genre magazine would use as well as using a bold letter at the beginning of the article which is used in every magazine.
Music Video:
In my music video I used bricolage a lot when it came to taking ideas from other music videos and adapting them into my own ideas but can be linked back to the original video. I watched the little mixs wings video and  took out the light which symbolizes their bands name at the beginning of the video and incorporated it into mine but using paint instead and having clips of the girls writing out their bands name on the wall and showing the final piece for the last clip so the audience know who the band are. I also looked at the dancing ideas and featured a few of the moves in my music video but not as good quality as the actually video. By using the style of clothing that would be found in a Pop video means I used Pastiche as I showed each one of the girls unique and different personalities by allowing them to sing parts on their own and having different clothing to each other so they could express themselves better and also using group shots to show their a girl band and the close friendship they have between them.
Ancillary Texts:
Again in the ancillary product I used bricolage with the clothing of the band as I researched girl bands a lot and saw the sort of clothes they wore which I made sure this element came through in my video as well as the images I chose to go on the products as I looked at other digipacks and adverts and realised a group simple but colourful photo would work on both and then using individual pictures of each girl to show their own personalities with a quote from each of them. This also comes across to the target market better as they can relate to it and would recognise the product as Pop so I have used intertextuality in these products to, for example the 5 star ratings and the label record showing the genre the band is in as well as the quotes and lay out of the products as it draws in a certain audience which would be my target market.
Task 3 part 2:
In AS I used a postmodern element called bricolage which consists of reusing images or a style that has already been used in another product but showing it in a different and more interesting way. I decided to base my music magazine on the hiphop/ pop genre as the people I was using defined this sort of style. The main aim was to make them the girl version of Rizzle Kicks as they are quite plain and simple but have a interesting and fun look to them which I brought across into my photographs. Rizzle kicks poses were very simple of them standing up straight with the head down or just gorming in to the camera, which appeals to their target market. This idea gave me the inspiration of making my girls wear hoodies, leggings and vans as it was the girls fashion to what Rizzle Kicks wear and I decided to use a plain background so the main focus was on the girls in the picture as they had their heads down and looked relaxed in the image. I also looked at the sort of layout used on the genre magazine I was using and copied a similar lay out to the original ones so the target market knew what sort of magazine it is from just looking at the layout of the pages as well as the article using intertextual references from other magazine using this genre so the language used stood out to the target market to as they can relate to it and understand it.
In A2 I also used postmodern elements for example bricolage again as I used backgrounds and featured the bands name in my music video. The idea for these two things came from watching the Little Mixs music video as they show the initials of their bands name at the beginning in lights and I took this idea and expanded on it by showing the girls painting their bands name on the wall and at the end of the video you see it finished. I also decided to use different backgrounds for each of my girls to show their individual personalities and to make it more interesting for the audience when watching the video. This technique is called Pastiche which allows me to copy the genre conventions and apply them to mine to make it fit into the convention of my music video better, and reinforces the importance of friendship and closeness in a society of friends.
I think I could improve my work by research more of the conventions for my genre and understanding them giving me an in-depth knowledge on the area I was doing, which would allow me to represent my music video with a better overall concept. Overall I believe taking into consideration the song I had chosen should of reflect by the use of clothing, actress/actors and sequence of the video as each genre has a different convention to it which attracts the right audience.

Saturday, 16 February 2013

Inglourious Basterds Sound Track

Quentin Tarantino's Inglourious Basterds: Motion Picture Soundtrack is the soundtrack to Quentin Tarantino's motion picture Inglourious Basterds. It was originally released on August 18, 2009. The soundtrack uses a variety of music genres, including spaghetti western soundtrack excerpts, R&B and the David Bowie song "Cat People (Putting Out Fire)". This is the first soundtrack for a Quentin Tarantino film not to feature dialogue excerpts. The French "The Man with the Big Sombrero" was recorded for the movie. The album was nominated for a Grammy Award for Best Compilation Soundtrack Album for a Motion Picture, Television or Other Visual Media, but lost to Slumdog Millionaire (soundtrack).
  1. "The Green Leaves of Summer" - Nick Perito & His Orchestra
  2. "The Verdict (La Condanna)" - Ennio Morricone (mislabled "Dopo la condanna")
  3. "White Lightning (Main Title)" - Charles Bernstein (Originally in White Lightning)
  4. "Slaughter" - Billy Preston (Originally in Slaughter)
  5. "The Surrender (La resa)" - Ennio Morricone
  6. "One Silver Dollar (Un Dollaro Bucato)" - Gianni Ferrio
  7. "Davon geht die Welt nicht unter" - Zarah Leander
  8. "The Man with the Big Sombrero" - Samantha Shelton & Michael Andrew
  9. "Ich wollt' ich wär ein Huhn" - Lilian Harvey & Willy Fritsch
  10. "Main Theme from Dark of the Sun" - Jacques Loussier
  11. "Cat People (Putting Out Fire)" - David Bowie (Originally in Cat People)
  12. "Tiger Tank" - Lalo Schifrin (Originally in Kelly's Heroes)
  13. "Un Amico" - Ennio Morricone (Originally in Revolver)
  14. "Rabbia e Tarantella" - Ennio Morricone
Tracks not on soundtrack cd that also appear in the film.
  1. "L'incontro Con La Figlia" - Ennio Morricone
  2. "Il Mercenario (ripresa)" - Ennio Morricone
  3. "Algiers November 1, 1954" - Ennio Morricone & Gillo Pontecorvo / The Battle of Algiers
  4. "Hound Chase (intro)" - Charles Bernstein
  5. "The Saloon (from Al Di Là Della Legge)" - Riz Ortolani
  6. "Bath Attack" - Charles Bernstein
  7. "Claire's First Appearance" - Jacques Loussier
  8. "The Fight" - Jacques Loussier
  9. "Mystic and Severe" - Ennio Morricone
  10. "The Devil's Rumble" - Davie Allan & The Arrows
  11. "What'd I Say " - Rare Earth
  12. "Zulus" - Elmer Bernstein
  13. "Eastern Condors" - Ting Yat Chung
  14. "3 Thoughts" - Einstürzende Neubauten (In the beginning of the trailer)
  15. "Comin' Home" - Murder by Death (trailer)


Inglourious Basterds


Inglourious Basterds is a 2009 war film written and directed by Quentin Tarantino and starring Brad Pitt, Christoph Waltz, Mélanie Laurent, Michael Fassbender, and Eli Roth. The film tells the fictional alternate history story of two plots to assassinate Nazi Germany's political leadership, one planned by a young French Jewish cinema proprietor (Laurent), and the other by a team of Jewish-American soldiers led by First Lieutenant Aldo Raine (Pitt). The film's title was inspired by director Enzo G. Castellari's 1978 Macaroni Combat film, The Inglorious Bastards.
Development began in 1998, when Tarantino wrote the script. The director struggled with the ending and chose to hold off filming and moved on to direct the two-part film Kill Bill. After directing Death Proof in 2007 (as part of the double feature Grindhouse), Tarantino returned to work on Inglourious Basterds. The film went into production in October 2008 and was filmed in Germany and France with a $70 million production budget. Inglourious Basterds premiered on May 20, 2009 at the 62nd Cannes Film Festival, where it competed for the Palme d'Or. It was widely released in theatres in the United States and Europe in August 2009 by The Weinstein Company and Universal Studios.
The film was commercially successful, grossing over $321 million in theatres worldwide, making it Tarantino's highest-grossing film at that point, and second highest to date, after Django Unchained. It received multiple awards and nominations, including eight Academy Award nominations, including one for Best Picture. For his role as Hans Landa, Waltz won the Cannes Film Festival's Best Actor Award, as well as the BAFTA AwardScreen Actors Guild AwardGolden Globe Award, and the Academy Award for Best Supporting Actor.

Friday, 15 February 2013

Essay On Research & Planning

Research & Planning

The Death of Cool




Brian Eno thoughts:
There was distinct stylistic trends, such as “this season’s colour” or “abstract expressionism” or “psychedelic music". But we dont think like this anymore. There are just too many styles around, and they keep mutating too fast to assume that kind of dominance.
A example, go into a record shop and look at the dividers used to separate music into different categories. There used to be about a dozen: rock, jazz, ethnic, and so on. Music is divided differently now as there are many more catergoires used for one type of genre such as ambient music has split into a host of subcategories called things like “black ambient,” “ambient dub,” “ambient industrial,” “organic ambient” and 20 others. This happens in every genre except classic as its stayed as classic for the moment. It’s also going on in painting, sculpture, cinema and dance.
We’re living in a stylistic tropics. There’s a whole generation of people able to access almost anything from almost anywhere e.g. internent. They don’t have the same localised stylistic sense that my generation grew up with. The idea that something is uncool because it’s old or foreign has left the collective consciousness.
I think this is good news. As people become increasingly comfortable with drawing their culture from a rich range of sources—cherry-picking whatever makes sense to them—it becomes more natural to do the same thing with their social, political and other cultural ideas. The sharing of art is a precursor to the sharing of other human experiences, for what is pleasurable in art becomes thinkable in life.