Thursday 30 May 2013
Monday 20 May 2013
Thursday 16 May 2013
Memes
I found two definition for Memes:
An element of a culture or behavior that may be passed from one individual to another by nongenetic means, esp. imitation.
2. An image, video, etc. that is passed electronically from one Internet user to another.
These are famous, well known, funny memes that I have found on the internet. These all interest me and do there job of being silly and funny.
Wednesday 15 May 2013
Narrtive
Narrative theory
There is a lose narrative used in my music video which is based on a few of the lyrcis that are shown through the performance of the actresses in my music video. The main concept used in the video is 'fun' and 'excitiment' as these are the two elements used throughout all pop genres which is a convention that is followed to get the right audience for the media product. Any people can relate to the actresses in my video as they are young up coming stars and are shown to be close friends which the target audience can connect with and see them as role models because they are so relaxed and give off a good persona about themselves.
My music video uses a closed narrative as there isnt a second sequence used to this song.
Iconography is an important element to use when making a pop video as I used props through my video such as dance performance, fashion, make-up and bright colours that all represent the pop genre.
Music is important in the video as it uses the tempo and tone as they are quite fast pace which give the video a dance and fun feel, as well as using the beat to steps and movements they do.
Editing through my video was used to speed up shots and link each clip together in time so there were no stilll gaps. I also used lyrcis that were shown on the screen to get the audience more invloved and using the key words through the song to show to the audience how important they are which shows the overall narrative of the song.
The themes that run through the video are bright colours and fun, exciting shots that best show off the pop convention. I used muitple backgrounds to show the different girls personalities and a range of location that all fit in with the genre that best represents the narrative story showing the girls lifes seperately and together as a group of friends.
Mise-en-scene
I added authenicity through my settings and relationships in the video which is shown through the mise-en-scene by using real locations that best fit the narrative as well as the girls fitting well with the stereotypical girl band with a bit of a twist as they used their own fashion products when it came to the clothing style which gets across better to the audience as their clothing can be bought in all hight street retail shops, nothing outragesly expensive so others can buy it if they like the products.
John Stewart says the mise-en-scene emphasise an 'asprinational lifestyle' for the audience which can link to my video as the girls are seen as role models to many as they are down to earth and my young girls may want to be like them as they want a close friendship group or want be confident and out going like them.
Theorists
Roland Barthes, Culture code is when 'the audience derives meaning in a text from shared cultrual knowledge about the way the world works'. This relates to my video because the text in my narrative is about standing stronge on your own and be able to achieve anything you want which relates to everyone who has goals in life as well as showing the young teen society we have these days and my band are trying to give power and faith to young children to never give up. This message is perseved through the video but indirectly as it isnt straight forward.
Andrew Goodwin, Illustrative which means 'images provided in a literal representation'. This relates to my narrative as I use dance moves and lyrcis on screen to present the narrative of my video. The group shots show the close friendship they have and the single shots show their individual personlities to come through. Also the backgrounds used are fun and colourful showing the pop genre convention.
Steve Archer, Videos will 'cut between a narrative and performance of the song by the band'. This fits my narrative very well because as I use shots of the girls singing and showing their relationship together but I also used dance performance through the video towards the end to show a stereotypical pop video using the right elements to gain the target audience.
The Artists Role
Music videos can be characterized by three broad typologies and my video fits into the performance category as my music video doesnt particularly follow a narrative it uses a dance performance throughout to describe the lyrics. This sort of video is used to draw in their viewers that will covney the indirect message hiden in the performance and lyrics of the video as it is straight forward as this is no actual narrative.
Narrative video codes
The narrative of my video is simple and lose allowing for repeatability to gain a wider audience so they dont get bored of the video after a few views because they use a tight realistic narrative. This is made through using bright interesting colours, dance performance and a repeated chours that is catchy so the audience get hooked to it.
Musical synaesthesia used in the narrative of my video is the dominant musical arrangement that sets the overall mood of the video by key the beat or rythm used through the video such as the drums as the girls dance and use their body language to communicate this beat across to the audience, giving the overall video a up beat fast tempo making it fun and exiciting to listen to. This narrative code leaves the audience wanting to listen to it again as the sound/music is something they enjoy. The pop genre also uses bright and visual locations in different areas of a city as well as using green screens of colourful backgrounds to bring interest to the music video.
Performance video codes
Conevention of a bands performance that is included in my video is a range of lip syncing, close-ups, mid shots and long shots to show different performance angles of the girls that show a range of ideas such as their dance steps which use long shots and mid shots when they are together in a group to see their body language and movement. Also close ups used when they are singing individually and extreme close ups when they are lip syncing so the audience can see the technical side of the product. A lot of the chours shots are repeated using the usual angles and shots so the audience know its the chours and this can be memeriosed in their brains. It also shows the real meaning to the song and explains the narrative story.
There is a lose narrative used in my music video which is based on a few of the lyrcis that are shown through the performance of the actresses in my music video. The main concept used in the video is 'fun' and 'excitiment' as these are the two elements used throughout all pop genres which is a convention that is followed to get the right audience for the media product. Any people can relate to the actresses in my video as they are young up coming stars and are shown to be close friends which the target audience can connect with and see them as role models because they are so relaxed and give off a good persona about themselves.
My music video uses a closed narrative as there isnt a second sequence used to this song.
Iconography is an important element to use when making a pop video as I used props through my video such as dance performance, fashion, make-up and bright colours that all represent the pop genre.
Music is important in the video as it uses the tempo and tone as they are quite fast pace which give the video a dance and fun feel, as well as using the beat to steps and movements they do.
Editing through my video was used to speed up shots and link each clip together in time so there were no stilll gaps. I also used lyrcis that were shown on the screen to get the audience more invloved and using the key words through the song to show to the audience how important they are which shows the overall narrative of the song.
The themes that run through the video are bright colours and fun, exciting shots that best show off the pop convention. I used muitple backgrounds to show the different girls personalities and a range of location that all fit in with the genre that best represents the narrative story showing the girls lifes seperately and together as a group of friends.
Mise-en-scene
I added authenicity through my settings and relationships in the video which is shown through the mise-en-scene by using real locations that best fit the narrative as well as the girls fitting well with the stereotypical girl band with a bit of a twist as they used their own fashion products when it came to the clothing style which gets across better to the audience as their clothing can be bought in all hight street retail shops, nothing outragesly expensive so others can buy it if they like the products.
John Stewart says the mise-en-scene emphasise an 'asprinational lifestyle' for the audience which can link to my video as the girls are seen as role models to many as they are down to earth and my young girls may want to be like them as they want a close friendship group or want be confident and out going like them.
Theorists
Roland Barthes, Culture code is when 'the audience derives meaning in a text from shared cultrual knowledge about the way the world works'. This relates to my video because the text in my narrative is about standing stronge on your own and be able to achieve anything you want which relates to everyone who has goals in life as well as showing the young teen society we have these days and my band are trying to give power and faith to young children to never give up. This message is perseved through the video but indirectly as it isnt straight forward.
Andrew Goodwin, Illustrative which means 'images provided in a literal representation'. This relates to my narrative as I use dance moves and lyrcis on screen to present the narrative of my video. The group shots show the close friendship they have and the single shots show their individual personlities to come through. Also the backgrounds used are fun and colourful showing the pop genre convention.
Steve Archer, Videos will 'cut between a narrative and performance of the song by the band'. This fits my narrative very well because as I use shots of the girls singing and showing their relationship together but I also used dance performance through the video towards the end to show a stereotypical pop video using the right elements to gain the target audience.
The Artists Role
Music videos can be characterized by three broad typologies and my video fits into the performance category as my music video doesnt particularly follow a narrative it uses a dance performance throughout to describe the lyrics. This sort of video is used to draw in their viewers that will covney the indirect message hiden in the performance and lyrics of the video as it is straight forward as this is no actual narrative.
Narrative video codes
The narrative of my video is simple and lose allowing for repeatability to gain a wider audience so they dont get bored of the video after a few views because they use a tight realistic narrative. This is made through using bright interesting colours, dance performance and a repeated chours that is catchy so the audience get hooked to it.
Musical synaesthesia used in the narrative of my video is the dominant musical arrangement that sets the overall mood of the video by key the beat or rythm used through the video such as the drums as the girls dance and use their body language to communicate this beat across to the audience, giving the overall video a up beat fast tempo making it fun and exiciting to listen to. This narrative code leaves the audience wanting to listen to it again as the sound/music is something they enjoy. The pop genre also uses bright and visual locations in different areas of a city as well as using green screens of colourful backgrounds to bring interest to the music video.
Performance video codes
Conevention of a bands performance that is included in my video is a range of lip syncing, close-ups, mid shots and long shots to show different performance angles of the girls that show a range of ideas such as their dance steps which use long shots and mid shots when they are together in a group to see their body language and movement. Also close ups used when they are singing individually and extreme close ups when they are lip syncing so the audience can see the technical side of the product. A lot of the chours shots are repeated using the usual angles and shots so the audience know its the chours and this can be memeriosed in their brains. It also shows the real meaning to the song and explains the narrative story.
Tuesday 14 May 2013
Thursday 9 May 2013
Genre
Genre is a vital key that helps people study texts and audience responses to the text by dividing them into different categories depending on the common elements used in them.
When doing my coursework i produced a pop genre music video and by choosing this genre it placed my video in a certain category with conventional ideas and elements that are similar to other pop genres.
Steve Neale- "genres are instance of repetition and difference". It is a good thing for genres to try new things to bring in a wider audience in their genre.
In my coursework I used some of the same elements seen in pop music video but as well as using a few diffident features to give my music video a interesting look. I used the same chorus shots that are repeated in my pop music video and using dance performance throughout the video too, to give it a fun side to the genre as this is usually included in the pop genre. This attracts the audience as its the type of elements used for a pop genre but also have a fun and exciting side to it which intises people in even more as they may relate to the girls in the group. I also used ideas that would make my product distinct into which genre category it was in. For example using bright colours and colourful high street fashion.
Performance, Illustrative or Disjuncture- Andre Goodwin
The media product I produced in A2 features my artists in a performance style of music video, because of this many of the generic conventions I used in my music video were related to the artists performance. For example the use of close up lip syncing, repetition of chorus shots to add repeatability so the audience recognise the video and their star image by what their wearing and the way they take to the camera getting the audiences involved.
Tom Ryall- types of conventions found within genres can be grouped into four categories:
Iconographies (symbolic forms associated with the genre)
Narrative (structure, opened/closed)
Representations (characters/stereotypes)
Ideologies (beliefs and ideas of the 'ideal' concept)
In my course I used all four of these convention categories, in both conforming and challenging ways. I used the narrative structure to open and close my music video like any other pop video but I didn't have a strong narrative through the video as it mainly used the elements of dance and performance. I also used representation when it came to my artists in a stereotypical pop group way, but some shots were just for fun to get the audience attention. I used ideologies in my music video that were very vague which includes showing a close group of friends shown by body language and movement, also it shows that they are middle class because of the clothing they were which are taken from the high street stores that shows anyone can buy them who likes their fashion sense. I used a few iconographies in my video like bright coloured background that the girl stood in front of to show their styles and personalities as this is associated with the genre and the incorporated dance steps which is a main feature of a pop music video.
When doing my coursework i produced a pop genre music video and by choosing this genre it placed my video in a certain category with conventional ideas and elements that are similar to other pop genres.
Steve Neale- "genres are instance of repetition and difference". It is a good thing for genres to try new things to bring in a wider audience in their genre.
In my coursework I used some of the same elements seen in pop music video but as well as using a few diffident features to give my music video a interesting look. I used the same chorus shots that are repeated in my pop music video and using dance performance throughout the video too, to give it a fun side to the genre as this is usually included in the pop genre. This attracts the audience as its the type of elements used for a pop genre but also have a fun and exciting side to it which intises people in even more as they may relate to the girls in the group. I also used ideas that would make my product distinct into which genre category it was in. For example using bright colours and colourful high street fashion.
Performance, Illustrative or Disjuncture- Andre Goodwin
The media product I produced in A2 features my artists in a performance style of music video, because of this many of the generic conventions I used in my music video were related to the artists performance. For example the use of close up lip syncing, repetition of chorus shots to add repeatability so the audience recognise the video and their star image by what their wearing and the way they take to the camera getting the audiences involved.
Tom Ryall- types of conventions found within genres can be grouped into four categories:
Iconographies (symbolic forms associated with the genre)
Narrative (structure, opened/closed)
Representations (characters/stereotypes)
Ideologies (beliefs and ideas of the 'ideal' concept)
In my course I used all four of these convention categories, in both conforming and challenging ways. I used the narrative structure to open and close my music video like any other pop video but I didn't have a strong narrative through the video as it mainly used the elements of dance and performance. I also used representation when it came to my artists in a stereotypical pop group way, but some shots were just for fun to get the audience attention. I used ideologies in my music video that were very vague which includes showing a close group of friends shown by body language and movement, also it shows that they are middle class because of the clothing they were which are taken from the high street stores that shows anyone can buy them who likes their fashion sense. I used a few iconographies in my video like bright coloured background that the girl stood in front of to show their styles and personalities as this is associated with the genre and the incorporated dance steps which is a main feature of a pop music video.
Tuesday 7 May 2013
Representation
- Documents, adverts are not real as they are seen through the directors eyes.
- Show us what they want to show us. The news only shows us what they decide to show.
- Meaningful- genre, the things that are regonised.
- Ideologies- believes, like staying at school or through my video showing close friendships. (positive role models)
- VERSIMILITUED being realistic, how real life is.
- Representation, people, props, places used.
- Opinion of my own representation through the video but audience might take it on differently. How we interpret things.
- 'The gaze' girls look up to the band and take on their role model form.
- Page 7 extend on representation
- Women are objective too but in my video that girls are the main priority and are respected.
- Stereotypes- pop girl group
Levi Strauss- Ideaolgies behind the video. They are encoded into the texts and others are left out in order to give a preferred representation. This is shown through my video as they use fun colours and lyrics to get everyone interested and dancing but it also shows the lyrics on screen and a meaning between the friends which is shown through the camera angles and the way the girls are all represented by their clothes, posture and the close bond they have are friends which is the main element of the video which is identified by the audience.
Dyer- The band is representated through their album cover by using bright and colourful palett choice which is also reflected through the music video by using the same pattern for one of the band members background which represents the style of the band. From using this style you can tell what kind of genre my music video is because of the clothing and camera angels used. In pop music videos close ups and mid shots are used a lot to get a overall view of the band as a group and as individuals. When each girl sings on their own I use a close up so you can see them lip syncing with different backgrounds to show their individual personalitys. Using dance perofmance through the video straight away links the video to pop as this is the stereotypical element used in pop music video. Also the girls are shown in a positive way because of the age range audiences as they are seen as role models so they have to use a stereotypical persona.
Definintion of Representation
- How media shows the audence things about society.
- For it to be meaningful to the audience there needs to be a shared recongintion of people, ideas, relgions, beliefs ect.
- Representation has ideaolgies behind them.
- Representation is about constructing reailty, this simplifies peoples understanding of life.
- This is construction in any medium especailly shown in a mass media aduience.
- Can be constructed of any aspect of reality including people, places, events, ages, gender, cultural and abstract concepts.
- The term reference to the processes invloved as well as the product.
- Peoples identities can be marked differently in ralton to the demographic factors included. Example issues of 'the gave' when men look at women, women look at men, men look at men and women look at women.
-What snese of the world is it making?
-Who it is speaking to?
-What does it represent to use? and why? how we respond?
-What does it suggest? Is it typical of the world or deviant?
Representations used in media for example class. Mainly all higher classes are richer, more respected and snobby on the other scale lower classes are poor and less respected.
Wednesday 1 May 2013
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