Theories

Creativity: 

• "A process needed for problem solving...not a special gift enjoyed by a few but a commonability possessed by most people" (Jones 1993)

•  "The making of the new and the re arranging of the old" (Bentley 1997)
• "Creativity results from the interaction of a system composed of three elements: a culturethat contains symbolic rules, a person who brings novelty into the symbolic domain, and afield of experts who recognise and validate the innovation." (Csikszentmihalyi 1996) 
• "There is no absolute judgement [on creativity] All judgements are comparisons of one thingwith another." (Donald Larning)
• "Technology has taken all the creativity out of media production." 
• "A project that is too well planned lacks opportunities for spontaneity and creativity."
• "Media producers can learn nothing from studying the conventions of old texts" 
• "The creation of bringing something new into existence"
• "This particular understanding of creativity involves the physical making of something, 
• "If creativity is not inherent in human mental powers and is, in fact, social and situational,then technological developments may well be linked to advances in the creativity of individual users" (Banaji, Burn and Buckingham, 2006).

Research & Planning

DIKW Triangle

• "A project that is too well planned lacks opportunities for spontaneity and creativity."Using Conventions from real media texts :
• Irony, parody, pastiche, bricolage, intertextuality
• "Media producers can learn nothing from studying the conventions of old texts" 
• "The making of the new and the re arranging of the old" (Bentley 1997)

Digital Technology: 

DIKW triangle

• "Technology has taken all the creativity out of media production."

Post Production 

• "Technology has taken all the creativity out of media production." 
• "The creation of bringing something new into existence"