Audience- Music Video

Mass- a large audience.
Niche- a specialized audiences, specific.

My pop music video is aimed at a mass audience because it appeals to a wide market of people as it is in the charts as well as listened to on the radio and is a often played genre. It is a main style of music that is used and is very popular because everyone likes it and can enjoy it to. The pop music is also the type of genre young children listen to and it inspires people to be better in life as it uses groups of friends that show a close society.
The target audience for my music video would be teens as many kids enjoy the pop genre as it can be joyful and exciting something to dance to as well as being a bit cheesy. The audience can relate to my music video as it shows a group orf girls that are very close and singing about life which lots of teenagers can connect to as this is the age where they make their true friends and start to go out and enjoy music more. The video is seen as fun and exicting which will get the audiences attention as all they want to do is have fun. It illastrates the lyrics and is entertaining  for the audiences advantages, this makes them want to join in and shows a close friendship which is seen a lot in society and many people can relate to.
I made a twitter account to be social with our audience to show them what was going on in the bands life. It was also used to communicate with the audience. This allowed the audience to keep up to date with what was going on with the band and see when their next performance was and what was happening with each of the memebers everyday.
I put my draft on my blog for my class mates and teachers to see so they could leave comments so I could make improvements on the final video. I got class feedback and teachers comments as well on a activitiy we did watching each others videos and leaving comments on what we thought this helped a lot as it was on paper and I could quickly look at it and pick out key things I need to change to make the vidoe more professional.
Dominant or prefferred is what we want the audience to believe is real so they can connect to it. It can either be relivate to someones life or be entertaining for the audience to enjoy. Active is getting invloved with the video and being able to make a personal desicion on what to believe as their own person.

Theorists
-Hypodermic
Passive- taking it in, injects ideas into peoples head.
It influences girls in a positive way as these girls are shown in the right clothing and could be seen as role models as other girls look up to them as they have a positive persona because of the lyrics used and the close friendships they have which are relatable for teenage girls.
-Julian McDougal
Difficult to define specific audience. This theory doesnt fit into my music video as my music video has a specific audience that is easy to find and understand why people listen to it. The pop genre brings in a large audiences.
-Mc Quail
Changing niche, Specific group of audience.
-Ien Ang
More sub-categories, very specific to the audience needs.
-John Hartley
Understanding your audience.
-Pluralist
Own interpretation, can relate to any music video.
-Uses and gratifications
Escapism, relastionship and surveillance.