Genre

Genre is a vital key that helps people study texts and audience responses to the text by dividing them into different categories depending on the common elements used in them.
When doing my coursework i produced a pop genre music video and by choosing this genre it placed my video in a certain category with conventional ideas and elements that are similar to other pop genres.

Steve Neale- "genres are instance of repetition and difference". It is a good thing for genres to try new things to bring in a wider audience in their genre.
In my coursework I used some of the same elements seen in pop music video but as well as using a few diffident features to give my music video a interesting look. I used the same chorus shots that are repeated in my pop music video and using dance performance throughout the video too, to give it a fun side to the genre as this is usually included in the pop genre. This attracts the audience as its the type of elements used for a pop genre but also have a fun and exciting side to it which intises people in even more as they may relate to the girls in the group. I also used ideas that would make my product distinct into which genre category it was in. For example using bright colours and colourful high street fashion.

Performance, Illustrative or Disjuncture- Andre Goodwin
The media product I produced in A2 features my artists in a performance style of music video, because of this many of the generic conventions I used in my music video were related to the artists performance. For example the use of close up lip syncing, repetition of chorus shots to add repeatability so the audience recognise the video and their star image by what their wearing and the way they take to the camera getting the audiences involved.

Tom Ryall- types of conventions found within genres can be grouped into four categories:
Iconographies (symbolic forms associated with the genre)
Narrative (structure, opened/closed)
Representations (characters/stereotypes)
Ideologies (beliefs and ideas of the 'ideal' concept)

In my course I used all four of these convention categories, in both conforming and challenging ways. I used the narrative structure to open and close my music video like any other pop video but I didn't have a strong narrative through the video as it mainly used the elements of dance and performance. I also used representation when it came to my artists in a stereotypical pop group way, but some shots were just for fun to get the audience attention. I used ideologies in my music video that were very vague which includes showing a close group of friends shown by  body language and movement, also it shows that they are middle class because of the clothing they were which are taken from the high street stores that shows anyone can buy them who likes their fashion sense. I used a few iconographies in my video like bright coloured background that the girl stood in front of to show their styles and personalities as this is associated with the genre and the incorporated dance steps which is a main feature of a pop music video.