Genre is a vital key that helps people study texts and audience responses to the text by dividing them into different categories depending on the common elements used in them.
When doing my coursework i produced a pop genre music video and by choosing this genre it placed my video in a certain category with conventional ideas and elements that are similar to other pop genres.
Steve Neale- "genres are instance of repetition and difference". It is a good thing for genres to try new things to bring in a wider audience in their genre.
In my coursework I used some of the same elements seen in pop music video but as well as using a few diffident features to give my music video a interesting look. I used the same chorus shots that are repeated in my pop music video and using dance performance throughout the video too, to give it a fun side to the genre as this is usually included in the pop genre. This attracts the audience as its the type of elements used for a pop genre but also have a fun and exciting side to it which intises people in even more as they may relate to the girls in the group. I also used ideas that would make my product distinct into which genre category it was in. For example using bright colours and colourful high street fashion.
Performance, Illustrative or Disjuncture- Andre Goodwin
The media product I produced in A2 features my artists in a performance style of music video, because of this many of the generic conventions I used in my music video were related to the artists performance. For example the use of close up lip syncing, repetition of chorus shots to add repeatability so the audience recognise the video and their star image by what their wearing and the way they take to the camera getting the audiences involved.
Tom Ryall- types of conventions found within genres can be grouped into four categories:
Iconographies (symbolic forms associated with the genre)
Narrative (structure, opened/closed)
Representations (characters/stereotypes)
Ideologies (beliefs and ideas of the 'ideal' concept)
In my course I used all four of these convention categories, in both conforming and challenging ways. I used the narrative structure to open and close my music video like any other pop video but I didn't have a strong narrative through the video as it mainly used the elements of dance and performance. I also used representation when it came to my artists in a stereotypical pop group way, but some shots were just for fun to get the audience attention. I used ideologies in my music video that were very vague which includes showing a close group of friends shown by body language and movement, also it shows that they are middle class because of the clothing they were which are taken from the high street stores that shows anyone can buy them who likes their fashion sense. I used a few iconographies in my video like bright coloured background that the girl stood in front of to show their styles and personalities as this is associated with the genre and the incorporated dance steps which is a main feature of a pop music video.
Thursday, 9 May 2013
Tuesday, 7 May 2013
Representation
- Documents, adverts are not real as they are seen through the directors eyes.
- Show us what they want to show us. The news only shows us what they decide to show.
- Meaningful- genre, the things that are regonised.
- Ideologies- believes, like staying at school or through my video showing close friendships. (positive role models)
- VERSIMILITUED being realistic, how real life is.
- Representation, people, props, places used.
- Opinion of my own representation through the video but audience might take it on differently. How we interpret things.
- 'The gaze' girls look up to the band and take on their role model form.
- Page 7 extend on representation
- Women are objective too but in my video that girls are the main priority and are respected.
- Stereotypes- pop girl group
Levi Strauss- Ideaolgies behind the video. They are encoded into the texts and others are left out in order to give a preferred representation. This is shown through my video as they use fun colours and lyrics to get everyone interested and dancing but it also shows the lyrics on screen and a meaning between the friends which is shown through the camera angles and the way the girls are all represented by their clothes, posture and the close bond they have are friends which is the main element of the video which is identified by the audience.
Dyer- The band is representated through their album cover by using bright and colourful palett choice which is also reflected through the music video by using the same pattern for one of the band members background which represents the style of the band. From using this style you can tell what kind of genre my music video is because of the clothing and camera angels used. In pop music videos close ups and mid shots are used a lot to get a overall view of the band as a group and as individuals. When each girl sings on their own I use a close up so you can see them lip syncing with different backgrounds to show their individual personalitys. Using dance perofmance through the video straight away links the video to pop as this is the stereotypical element used in pop music video. Also the girls are shown in a positive way because of the age range audiences as they are seen as role models so they have to use a stereotypical persona.
Definintion of Representation
- How media shows the audence things about society.
- For it to be meaningful to the audience there needs to be a shared recongintion of people, ideas, relgions, beliefs ect.
- Representation has ideaolgies behind them.
- Representation is about constructing reailty, this simplifies peoples understanding of life.
- This is construction in any medium especailly shown in a mass media aduience.
- Can be constructed of any aspect of reality including people, places, events, ages, gender, cultural and abstract concepts.
- The term reference to the processes invloved as well as the product.
- Peoples identities can be marked differently in ralton to the demographic factors included. Example issues of 'the gave' when men look at women, women look at men, men look at men and women look at women.
-What snese of the world is it making?
-Who it is speaking to?
-What does it represent to use? and why? how we respond?
-What does it suggest? Is it typical of the world or deviant?
Representations used in media for example class. Mainly all higher classes are richer, more respected and snobby on the other scale lower classes are poor and less respected.
Wednesday, 1 May 2013
Wednesday, 24 April 2013
Tuesday, 23 April 2013
Essay Structure For Audience
- How did I put/make my music video to target my audience
- What did I include
- Keeping to the genre conventions, expecting them
- Including lip syncing, specific camera shots, clothing
- Media lauguage e.g mise-en-scene (costume, props, settings)
- Lauguage (text) colours, editing, lighting
- Representations
- Quote either agree or disagree with it. I agree as I targeted a mass audience as this is the style of pop genre
My target audience for my music video was teenagers, mainly aimed at girls as they can relate to the band members and it is entertaining for the audience to watch so anyone can reallu enjoy the music.
2. Identify examples of ways you appealed to them-
By using three grirls who are close shows the audience a friendship which they can relate to. It also uses dance performances to show the fun and exciting side of the music video and this shows the pop genre to the audience which gets them involved.
Thursday, 18 April 2013
Scott Pilgrim
Postmodern elements that are seen in Scott Pilgrim so far are:
Hyperreality-
Hyperreality-
- Room breaks away
- Game music
- Ikea/ fight club link
- Bomb logo on drum kit from bomber man
- Zellda noises which is a reference to the comic book
- Manipulates time and sapce- scene after scott has a vision of Ramona
- Desert (wide screen)
- On screen text
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