Monday, 25 February 2013

Using Conventions From Real Media

Task 1:
Conventions of Music Magazines:
General
Music reviews
Album reviews
Information on up coming albums
Live gig reviews
Tour dates
Upcoming tours
Interviews with live bands
Advertisement
Questions
Competitions
What's in next issue
Front cover
Front page
Masthead
Cover-lines
Cover-stories
Principle of thirds
Route of the eye
Pictures and captions
Pull quotes
Hotspots
Sans serif fonts
ISBN
Mostly black and white colours used
Contents page
The title "Contents"
Route of the eye
Principle of thirds
Hotspots
Eye catching colours
Pictures and captions
Mostly sans serif fonts
Page numbers and what's on them pages
Double page spread
Headline
Big picture taking up 1 page
Kicker- article starts with a big first letter
Hotspots
Route of the eye
Principle
Captions
A important question
Pull quote from another article
An important notice
Conventions of Music Videos:
Performance
Narrative
Animation
Pans/tilts
Crane shots
Jump cuts
Close up. e.g on artist, mouth, instruments and props
Split screens
Props, costume, location relevant to music genre
Lip syncing
Male/female
Conventions of Ancillary Products (digipack & advert):
Digipack
Name of the band/ artist
Name of the album
Track listing
Price
Bonus material
Website
Credits
Recording information, producer, where it was recorded and when
Who wrote the songs
Pictures of the band/ artist
Logo
Barcode
DVD logo
Cd logo
Website banner
Colour and style to fit
Unfolds
Cardboard sleeve
Advert
DVD or Cd
Booklet
DVD/ Cd case
Magazine advert
Name of the band/ artist
Name of the album
Website
Reviews
Picture of the band/ artist/ album cover
Logo
Task 2:
Music Magazine:
Costume, props
Positioning of artists in photograph
Layout of each page
The colour scheme (neutral)
Language
Sentence structure
Masthead/ titles
Music Video:
Positioning of artists in Photograph
Camera angles
Costume, props
Refers to other music videos
Colour scheme used
Lighting
Social identity

Ancillary Texts:
Costume, props
Layout
Colour scheme
Quotes
Masthead/ titles
Artist position in photograph
Task 3:
Music Magazine:
When it came to my music magazines I used the postmodern styles such as bricolage as I took poses from the band I was basing my magazine around which was Rizzle Kicks and I also copied the type of clothing they wore and incorporated into my magazine styling. I also used intertextuality in my magazine as I looked at other articles of the same genre to mine and added in the same information as this would get my readers attention as they would recognise the language and subjects that are being shown in the magazine, for example I used phases and sentence structure that this sort of genre magazine would use as well as using a bold letter at the beginning of the article which is used in every magazine.
Music Video:
In my music video I used bricolage a lot when it came to taking ideas from other music videos and adapting them into my own ideas but can be linked back to the original video. I watched the little mixs wings video and  took out the light which symbolizes their bands name at the beginning of the video and incorporated it into mine but using paint instead and having clips of the girls writing out their bands name on the wall and showing the final piece for the last clip so the audience know who the band are. I also looked at the dancing ideas and featured a few of the moves in my music video but not as good quality as the actually video. By using the style of clothing that would be found in a Pop video means I used Pastiche as I showed each one of the girls unique and different personalities by allowing them to sing parts on their own and having different clothing to each other so they could express themselves better and also using group shots to show their a girl band and the close friendship they have between them.
Ancillary Texts:
Again in the ancillary product I used bricolage with the clothing of the band as I researched girl bands a lot and saw the sort of clothes they wore which I made sure this element came through in my video as well as the images I chose to go on the products as I looked at other digipacks and adverts and realised a group simple but colourful photo would work on both and then using individual pictures of each girl to show their own personalities with a quote from each of them. This also comes across to the target market better as they can relate to it and would recognise the product as Pop so I have used intertextuality in these products to, for example the 5 star ratings and the label record showing the genre the band is in as well as the quotes and lay out of the products as it draws in a certain audience which would be my target market.
Task 3 part 2:
In AS I used a postmodern element called bricolage which consists of reusing images or a style that has already been used in another product but showing it in a different and more interesting way. I decided to base my music magazine on the hiphop/ pop genre as the people I was using defined this sort of style. The main aim was to make them the girl version of Rizzle Kicks as they are quite plain and simple but have a interesting and fun look to them which I brought across into my photographs. Rizzle kicks poses were very simple of them standing up straight with the head down or just gorming in to the camera, which appeals to their target market. This idea gave me the inspiration of making my girls wear hoodies, leggings and vans as it was the girls fashion to what Rizzle Kicks wear and I decided to use a plain background so the main focus was on the girls in the picture as they had their heads down and looked relaxed in the image. I also looked at the sort of layout used on the genre magazine I was using and copied a similar lay out to the original ones so the target market knew what sort of magazine it is from just looking at the layout of the pages as well as the article using intertextual references from other magazine using this genre so the language used stood out to the target market to as they can relate to it and understand it.
In A2 I also used postmodern elements for example bricolage again as I used backgrounds and featured the bands name in my music video. The idea for these two things came from watching the Little Mixs music video as they show the initials of their bands name at the beginning in lights and I took this idea and expanded on it by showing the girls painting their bands name on the wall and at the end of the video you see it finished. I also decided to use different backgrounds for each of my girls to show their individual personalities and to make it more interesting for the audience when watching the video. This technique is called Pastiche which allows me to copy the genre conventions and apply them to mine to make it fit into the convention of my music video better, and reinforces the importance of friendship and closeness in a society of friends.
I think I could improve my work by research more of the conventions for my genre and understanding them giving me an in-depth knowledge on the area I was doing, which would allow me to represent my music video with a better overall concept. Overall I believe taking into consideration the song I had chosen should of reflect by the use of clothing, actress/actors and sequence of the video as each genre has a different convention to it which attracts the right audience.

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